Mainland low-voltage contactor market advances in crisis and reform
[introduction: as a general and basic product of low-voltage electrical products, low-voltage contactors are widely used in OEM mechanical support, electric power, construction/real estate, metallurgy, petrochemical and other industries. According to the analysis of the Jiefu joint report, the market size of low-voltage contactors in the mainland in 2009 was about 8billion yuan, accounting for 18.22% of the total market size of the whole low-voltage electrical industry in the mainland ------ Professor Zhang Yajun/Associate Dean, School of electrical engineering, Beijing University of chemical technology Long, the overall market scale is large.]
in the context of the global economic crisis in, the whole low-voltage and electrical appliance industry in the mainland, like other industries, is also brewing changes and accumulating adjustments. Many suppliers are actively thinking about their own way out: after the joint venture between Schneider and Delixi, both sides hope to expand their own markets with the strength of the other side; ABB reorganized the automation business department of the group and separated low-voltage appliances from the automation products department, becoming one of the five major departments of the company; Siemens held a grand celebration for the 15th anniversary of the founding of Suzhou Siemens Electric Co., Ltd. (seal) this year, and strengthened its investment in its R & D center, which can be seen from its trend of spending 200million yuan to build a new R & D building; Chint and Tianzheng have also launched their own high-end brands, hoping that they can also get a piece of the domestic medium and high-end market; Ls power, Shilin and Tai'an have also increased investment, channel investment and marketing promotion in the mainland; Muller also deliberately reduced the price of some low-voltage electrical appliances with small current specifications to strengthen its market competitiveness; Shanghai Nader, which is known as the most noteworthy dark horse in the low-voltage electrical appliance industry in the mainland, is committed to developing the medium and high-end market in the mainland, and has achieved good performance and market performance this year. These adjustments and changes have made the low-voltage electrical appliance market in the mainland seem confusing and uncertain.
as a large category of products in the low-voltage electrical appliance industry, the market and its changes have also been concerned by industry enterprises; Based on this, Beijing Jiefu United Consulting Co., Ltd. timely launched the "2010 mainland low voltage contactor market survey report" in September 2010, which systematically analyzed the overall market scale and market competition of mainland low voltage contactors, as well as six key sub application markets, including OEM machinery, electricity, construction/real estate, metallurgy, petrochemical and rail transit, In terms of the proportion of subdivided products with different current specifications and the price level, we focused on 20 major domestic and foreign suppliers such as Schneider and Chint. Now, some contents of the research report are summarized as follows:
the overall market scale of low-voltage contactors is large, accounting for about 18.22% of the overall market capacity of the low-voltage electrical industry.
as a general and basic product of low-voltage electrical products, low-voltage contactors are widely used in OEM machinery, power, construction/real estate, metallurgy, petrochemical and other industries. According to the analysis of Jiefu joint report, the market scale of low-voltage contactors in the mainland in 2009 was about 8billion yuan, accounting for 18.22% of the total market scale of the whole low-voltage electrical appliance industry in the mainland, and the overall market scale was large. (according to the statistics of China Electrical Appliance Industry Association, the total industrial output value of the mainland low-voltage electrical appliance industry in 2009 was 44billion yuan, regardless of import and export)
the market performance of mainland low-voltage contactor suppliers in the economic crisis was significantly different
throughout 2009, the impact of the global economic crisis on mainland low-voltage contactor suppliers was divided into two categories: the performance of enterprises in one category decreased significantly, while the performance of enterprises in the other category increased instead of declining. From the situation of 20 large-scale sample survey enterprises, their performance in 2009 was roughly flat; However, according to the production and sales data of about 2000 low-voltage contactors in the overall market, the economic crisis did not cause much impact and impact on the mainland Contactor Market in 2009. Water with different temperatures was placed in the cooling water tank in sections, and the overall market scale still increased by 6.99%In, under the background of the economic crisis, some leading enterprises with relatively strong strength or a large proportion of exports in the terminal application industry became the first victims of the economic crisis. Their own development was affected. They tightened the procurement expenditure of low-voltage contactors, or chose low-end brands with more price advantages for brand replacement, resulting in a large scale of low-voltage contactors In particular, the market performance of foreign brand suppliers such as Schneider and Siemens has declined significantly to varying degrees. But at the same time, some middle and low-end suppliers have seized market opportunities and expanded market share. Due to the obvious impact of the economic crisis on the mainland market in the second half of 2008 and the first half of 2009, but stimulated by the national macroeconomic policies and 4trillion investment, the overall economic situation of the mainland improved significantly in the second half of 2009, the mainland's export market also recovered, and the downstream application industries of low-voltage contactors, such as OEM machinery supporting, electric power, metallurgy, petrochemical, rail transit and other industries, also recovered and grew, This also supports the annual growth level of 6.99% for low-voltage contactors
the low-voltage contactor market showed a rapid growth trend in 2010
with the further improvement and recovery of the domestic macroeconomic situation and export market, some low-voltage contactor manufacturing enterprises in the mainland even experienced a high-speed growth of more than 50% in 2010. From the customs import and export data, the actual export growth rate of low-voltage contactor products was 52.4%. Jiefu United comprehensive analysis and judgment: the mainland low-voltage contactor market will increase by 24.55% year-on-year in 2010
the gap between domestic and foreign brands in the mainland low-voltage contactor market is still large
the gap between domestic and foreign brands in the mainland low-voltage contactor market is mainly reflected in two aspects: one is the market segmentation. With the quality advantage, foreign brands occupy most of the high-end markets such as rail transit, nuclear power, wind power, etc., while domestic brands have made few achievements in these segments, The advantage fields of domestic brands are still concentrated in the middle and low-end application markets such as construction, real estate, OEM machinery supporting facilities, etc; In this sense, the technical performance gap between domestic and foreign brand contactor products is still large; The other aspect is the product price positioning. According to the survey of Jiefu, the highest price of a foreign brand in the 400A product grade is 11 times that of a domestic brand, which shows that many domestic enterprises are still in the competitive strategy and route of lowering prices, and the competitive strategy and market positioning between domestic and foreign contact brands are still very different
for customers in different sub industries, targeted product research and development and marketing will be the development trend of the market competition of low-voltage contactors in the mainland in the future.
Jiefu United this survey found that low-voltage contactor suppliers, whether domestic or foreign brands, are carrying out corresponding and specialized product research and development for different industries, and marketing methods are becoming more and more diverse. This shows that the market competition of low-voltage contactors in the mainland has quietly upgraded
in a word, no matter how the market of low-voltage contactors in mainland China changes in, there is a development trend that is inevitable: with the increasing localization of foreign brands and the improvement of channel efficiency, the price continues to decline; Domestic enterprises pay more and more attention to R & D and innovation, professionalization of management, modernization of production, and look for ways to try the development of medium and high-end brands. The prices of some products will rise, the market competition will become more and more fierce, and the overall market of low-voltage contactors will become more mature. (this article is published under the authorization of Beijing Jiefu United Consulting Co., Ltd. please indicate where the output value of China's new material industry has basically exceeded 2trillion yuan.)