Development trend of the hottest tea beverage pack

Development trend of tea beverage packaging

in the early 1980s, ITO garden in Japan introduced instant tea drinks with oolong tea as raw material, and vigorously promoted them through TV advertisements and vending machines. Over the past 10 years, tea drinks have not only become popular in Japan, but also in Europe, America and Southeast Asia. In 1996, there were 250 tea beverage canning plants in Japan, with an annual sales of 3.6 million tons and an annual per capita consumption of 24 kg. According to statistics, in 1997, the world's tea beverage production reached 10million tons (including iced tea). Since the tea drinks came into the market in the early 1990s, dozens of beverage factories have launched tea drinks to the market, but the output is limited, only more than 100000 tons so far. The market is also limited to Beijing, Shanghai, Guangzhou, Shenzhen and a few large and medium-sized cities in the south. What is the reason that hinders the popularity of tea drinks in China, a big tea drinking country

why

in recent years, the author has conducted a questionnaire survey in Chongqing, Chengdu, Kunming and other places. The results show that in terms of market capacity, China consumes nearly 300000 tons of all kinds of tea every year, which is converted into tea drinks according to the tea water ratio of 1:100, that is, 30million tons. If one tenth of them is developed into instant tea drinks, the domestic market can also sell 3million tons per year. According to the data provided by the transportation department, the national floating population is more than 1billion people every year. If each person consumes 500ml tea drinks in the flow, the sales volume can reach 50 tons. Nearly 500 questionnaires about "what is your preferred choice in all kinds of soft drinks (fruit juice, purified water, carbonated drinks, which benefit from the innovative sound insulation layer and are also used in liquid form like all other components of mastertop 1327 system 1, tea)" were collected. The average number of tea respondents was 46.3%, of which 74.6% were over 30 years old and 68.8% were women. This shows the status and market potential of tea in the hearts of Chinese consumers. At the same time, we have also noticed that there is a process of changing consumers' concepts and habits when tea is changed from slow sipping to instant drinking and from hot drinking to cold drinking. First of all, they should overcome the rumors that "cold tea hurts the stomach" and "overnight tea causes cancer" that lack scientific basis for many years; It is also necessary to distinguish the tea beverage produced by strict extraction, fine filtration, high temperature instantaneous sterilization (UHT) and aseptic filling of modern science from the tea prepared by traditional methods, because Chinese people are more particular about drinking tea than Westerners. They should not only observe its shape and color, but also appreciate its fragrance and taste. Holding a sealed can or Tetra Pak, they always think that this is not tea, but another beverage

secondly, economically, for most ordinary people who are not rich and are materialistic, they spend 1% of their salary every month to buy a can of tea and drinks, and 26.4% of the respondents said it was "not worth it"; 58.3% of the people believed that "they should also buy when necessary"; Only 13.2% of the people said that "you can buy it anytime as long as it tastes good, clean and hygienic". In Japan, the price of a can of tea drinks is 100 yen (equivalent to 6.5 yuan for the construction of an annual output of 100000 tons of aluminum profile, spraying, electrophoresis and aluminum alloy new material processing project), which is equivalent to the high monthly income of the Japanese of 400000 yen. It is not surprising that tea drinks are selling well

to break the stagnant situation of tea drinks in China and make tea suitable for China's national conditions and national tastes quickly enter the market, in addition to vigorously strengthening publicity, we also need to do a lot of solid and fruitful work. Here are some views and suggestions on the packaging and development prospects of tea drinks

analysis of the current situation of tea beverage packaging

in a sense, tea is not only a noble drink, but also a high-tech product. Tea contains catechins, caffeine and other components, which not only give tea a specific functional role, but also bring some difficulties to its extraction and storage. At present, modern science and technology have overcome many difficulties in the production technology of tea drinks, and packaging and storage have become the key that manufacturers must pay attention to. At present, the world's popular tea beverage packaging includes glass bottles, metal cans, paper aluminum plastic composite brick Tetra Pak, polyester bottles (PET pen), etc., while metal three piece cans, Tetra Pak and PET bottles are widely used in China

tinplate three piece cans

most domestic tea beverage manufacturers have set up three piece can production lines, such as Shandong Longxi oolong tea, Hebei xurisheng ice tea, Shanghai Fudi oolong tea, etc., with specifications of 320ml, 350ml and 385ML. The advantages of metal cans are strong processing adaptability, less loss, excellent barrier property, and bright packaging and printing colors. However, its production cost is high, and the requirements for the inner coating are more stringent, because canned tea often has quality problems due to the uneven coating in the can, and does not meet the environmental protection requirements when it is discarded. In addition, due to the limitations of resources, markets, funds, technical conditions and so on, the national industrial policy does not allow a large number of promotion, but there is still a certain demand in large and medium-sized cities

paper aluminum plastic composite tetra pack

tetra pack is a popular packaging form in Taiwan Province at present. When most Taiwanese businessmen came to invest in China, they also brought this kind of packaging, such as Jiangsu Tongyi black tea, Maixiang milk tea, Hangzhou Dingxin green tea, etc. its main specifications are 250ml, 300ml and 380ml. Due to the use of multi-layer materials, the inner wall of the package and the tea need to be sterilized respectively, and then aseptic filling, so that the shelf life of the product is longer and the packaging cost is cheaper. However, the production equipment of this kind of packaging is complex and the cost is high. Although many such production lines have been introduced in China, they can not be produced at full capacity so far. In addition, the packaging shape is similar, and the product intuition is poor. The domestic market must consider the energy efficiency, environmental protection and product quality comprehensively, and the sales have not been prosperous. The author believes that this kind of packaging should be oriented to the tourism market and primary and secondary school students, and pay attention to keeping the price at a low level

pet bottle

pet is a pressure resistant polyester material. Due to its low price, good transparency, air tightness and pressure strength, the global output of PET materials reached 2million tons in 1995, accounting for 37% of the global soft drink packaging market. However, PET bottles have many defects in acid and alkali resistance and high temperature resistance, such as neck softening and volume shrinkage when the bottle is above 60 ℃, so non carbonated beverages must use ultra-high temperature instant sterilization (UHT) and be filled and sealed under sterile conditions after cooling, which puts forward strict requirements for the filling environment and equipment technology, with the purpose of increasing the solid delivery rate of materials. Japan Nissei ASB Machinery Co., Ltd. introduced HSO series heat-resistant PET bottle production technology equipment to the market in the early 1990s, that is, adding an oven heating process to the general PET bottle production process, shortening the original heating time of the bottle blank, increasing the crystallization temperature, thereby improving the crystallization speed and crystallization effect, so that PET bottles can be hot filled, that is, tea drinks can be filled at 85~90 ℃

hot filling undoubtedly provides favorable conditions for simplifying the production process of tea drinks and ensuring the quality of tea products. Japanese companies such as ITO garden, Asahi and Suntory have adopted heat-resistant PET bottles and achieved good economic benefits. When Shanghai Suntory Merlin company launched the bottled oolong tea beverage, it also used the PET bottle produced by this equipment

PP bottle and BOPP bottle

polypropylene (PP) hollow containers produced by the common injection (extrusion) method have good barrier, heat resistance and rigidity, but poor transparency and low-temperature impact resistance. Therefore, the application of common PP in food packaging containers has made slow progress. The biaxially stretched PP bottle (i.e. BOPP bottle) produced by the injection (extrusion) - pull - blow process, which is improved by the new high-efficiency nucleating agent for polypropylene in cooperation with Nagano frontier of Japan and the United States, has greatly improved its characteristics, reduced its weight after stretching, saved more than 30% of raw materials, and significantly improved its transparency, low-temperature impact resistance and barrier property. After long-term testing, when using BOPP bottle packaging, as long as an appropriate amount of edible antioxidants are added to the tea beverage, the tea beverage will not have quality problems in the shelf life

my opinion on the packaging trend of tea drinks

because Chinese people pay special attention to tea drinks, when introducing new tea beverage products, manufacturers must not only fully consider the tea drinking habits, flavors and product characteristics of various places, but also shape the personalized packaging of tea drinks that is different from ordinary soft drinks, especially the polyester packaging with excellent performance, beautiful appearance, economy and convenience

the author believes that for the majority of consumers, drinking tea is not only people's physiological needs, but also has rich cultural connotation. The combination of the two constitutes people's higher requirements for the quality and image of ready to drink tea drinks. As a big tea drinking country, as long as it is matched with appropriate packaging, the development of China's tea beverage products is bound to go to a higher level