Another world of the hottest packaged dairy produc

2022-08-14
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Another world of packaged dairy products

release date: Source: Sohu editor: Yujia browsing times: 3058 copyright and disclaimer

core tip: with the support of consumption upgrading, category innovation, health attributes and other factors, the sales volume of packaged dairy products in the household consumer market increased by 4.9% in 2016, making most of the other beverage sub categories, such as carbonated beverages (-1.2%), functional beverages (- 2.5% should be supplemented), Asian traditional drinks (-6.5%) are far behind. Not only that, packaged dairy products have also opened up their own place in the outdoor market

[China Packaging News] with the support of many factors such as consumption upgrading, category innovation, and health attributes, the sales volume of packaged dairy products in the indoor consumer market increased by 4.9% in 2016, making most of the other beverage sub categories, such as carbonated beverages (-1.2%), functional beverages (-2.5%), and Asian traditional beverages (-6.5%), out of reach. Not only that, packaged dairy products have also opened up their own space in the outdoor market. This research achievement has opened up a new way for the research of cooling or heating materials. According to the data of Kaidu consumer index continuous urban family sample group and individual outdoor consumption sample group, in the first and second tier cities, the market sales of packaged dairy products for outdoor consumption have accounted for nearly 30%, of which the lactic acid registration stage has begun, and the products have accounted for more than half, accounting for 56%

the study found that among lactic acid products, yogurt accounts for the highest proportion of outdoor consumption market among lactic acid products. In the past year, 72% of consumers have bought yogurt. When asked about the reasons for drinking yogurt, the answer "it is a healthy drink" is the most frequently, and it exceeds the overall level of lactic acid products. It seems that the health attribute of yogurt is indeed deeply rooted in the hearts of the people

the outdoor sample group of Kaidu consumer index also found that women prefer yogurt, and the preference index is higher than that of men; Compared with consumers living in Beijing, Shanghai, Guangzhou and Chengdu, Beijing people prefer yogurt products when they prefer lactic acid products

according to the study on the outdoor drinking time of lactic acid products by consumers, the drinking peak occurs in "afternoon" and "after dinner". In these two peaks, yogurt has occupied most of the time after dinner, thanks to the fact that manufacturers have been vigorously promoting the functional characteristics of yogurt that can digest and promote digestion. In the afternoon, the performance of yogurt lags behind lactic acid drinks and lactic acid bacteria drinks. However, with the emergence of more and more yogurt products, such as solidified yogurt, drinking yogurt, filtered whey yogurt, etc., it can also become a snack when you want to rest and relax in the afternoon

in terms of places where consumers drink yogurt, "in the office" is the most conspicuous. Manufacturers can create some topics of "yogurt afternoon tea" based on these characteristics, and connect this time period with the work scene to increase the drinking opportunities of yogurt. It can even be combined with some take away platforms. When consumers place an order for snacks and fresh cut fruits in the afternoon, it can be matched with some promotional combinations containing yogurt to more effectively contact different consumer groups

lactic acid products include yogurt, lactic acid drinks and lactic acid bacteria drinks

Kaidu consumer index outdoor sample group: covering 27 core cities and provincial capital cities (first and second tier cities) year-old consumers across the country, recording their habits of buying and consuming food and beverages outdoors

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